“Fail to plan, plan to fail”

As a coach, I attempt to instil in my riders the belief that their management/animal husbandry abilities are just as important to their success as assembling the correct team of veterinarians, physiotherapists, farriers, saddle fitters, and other professionals. Furthermore, dietary concerns account for 80% of all problems in horses.

So, using the Chinese medicine premise that our diet is our medicine chest as a guide, I set out to find a way to have healthier-looking horses at a lower cost per head, per day ratio. After a long period of testing, I began making items and contract manufacturing products for our own horses. Then, one evening, a buddy remarked on how great all of our horses were looking and inquired as to what I was doing differently. So I told him about it, and he immediately requested some to try out. A few days later, I received a call saying that the findings were fantastic and that I should sell everything and put everything into this initiative. I had previously done design work for other organisations, but the time had come to strike out on my own. There have been many challenges along the way, but here we are, and as they say, “the rest is history!”