How the horse world is changing.

Give us a loose horse and fifty complete strangers will drop whatever they're doing to help catch it.


By Fleur Bryan
3 min read

How the horse world is changing. - Parkmore Supplements

People in the horse world fascinate me.

Give us a loose horse and fifty complete strangers will drop whatever they're doing to help catch it.

A rider falls off, and people come running from every direction.

A horse box breaks down on the motorway, and somehow another horseman appears with a toolbox, a jack, or simply a way to get the horse home.

Need to borrow a lead rope?

We've got you covered.

Forgot your studs?

Someone has a spare set.

At our best, horse people are some of the kindest, most generous people you'll ever meet.

So why does that sometimes change the moment we pick up our phones?

That's the question I've been wrestling with over my morning coffee.

Social media has the potential to be one of the greatest gifts our industry has ever received.

It allows us to reconnect with old friends, celebrate success, support small businesses, find horses new homes, and learn from horsemen and horsewomen we might never have met otherwise.

It has the power to make our world feel smaller.

So why doesn't it always make it feel more welcoming?

Imagine someone bringing home their very first horse.

Maybe they've rescued a Thoroughbred.

Maybe they've finally bought the pony their child has dreamed about.

Maybe they've worked two jobs just to make that dream come true.

They're excited.

They're nervous.

They desperately want to do the right thing.

So they ask a simple question.

"What grain would you recommend?"

"Where should I go for lessons?"

Sometimes they receive wonderful advice.

Sometimes they meet incredible people.

But too often, the conversation stops being about helping the horse.

Instead, it becomes a virtual power struggle between complete strangers trying to prove who's right.

The original question gets lost.

More importantly...

So does the person who had the courage to ask it.

That makes me wonder...

Have we forgotten what it felt like to be the beginner?

Because none of us arrived in this industry knowing everything.

Someone gave us our first job.

Someone taught us how to muck out, groom, bandage, tack up and feed a horse.

Someone answered our questions without making us feel foolish for asking them.

I sometimes wonder what my own journey would have looked like if social media had existed when I was growing up.

As a short, red-headed, horse-mad tomboy who never really fitted the mould, I was lucky enough to find a home in the horse world.

It wasn't always easy, but it was a place where hard work, determination and a love of horses mattered, it was the place where I fit in.

I'd like to think today's newcomers deserve to feel that same sense of belonging.

Perhaps that's our responsibility now.

Not just to pass on what we know...

But to pass it on in a way that makes someone excited to keep learning.

Because today's nervous beginner could become tomorrow's great coach, veterinarian, farrier, breeder or horseman.

Only if we make them feel welcome enough to stay.

So here's my morning coffee question for you...

How can we use social media to make the horse world an even better place than the one we inherited?

I'd genuinely love to hear your thoughts.

Until next time...

Be kind. Be the person you needed when you were starting out.

๐Ÿ€ Fleur